Overview of the book
The ABCs of selling: Attunement. Buoyancy. Clarity.
Freelancers are salespeople
‘Selling’ ideas inside your company
Improv theatre and sales techniques
Using mimicry when selling: is it manipulative selling?
To Sell is Human: Takeaways for sales teams
The era of hard selling is long gone
Don’t follow a script, have a conversation
What to read next: Book recommendations