Best sales books
Fuel your learning
Contents:
Books on demand generation
Books on sales process
Books on closing the deal
No one is a ‘born’ salesperson. You have to learn.
The best lessons are timeless, that’s why the classic works of any genre endure.
If you want to make more sales then you’ll want to read the classic books on selling.
We’ve put together a comprehensive list of the best sales book. If you commit to reading each book on this list, you’d understand the core concepts of selling and give yourself the chance to be the best salesperson you can be.
Learn from the greats with this reading list of the best sales books:
Books on demand generation
How do you get people interested in your product? Making people care about you and your business isn’t easy. Basic marketing principles help you to conceptualize the decision-making process that every buyer goes through. To make the sale, you need a prospect.
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline
Lead Generation for the Complex Sale
Lead Generation: Theory and Practice
Lead Generation: 21st Century Strategies to ignite your sales
Buyer Listing: A Revolutionary Approach to Real Estate Marketing and Lead Generation
Driving Demand; Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Books on sales process
Once you’ve generated a lead, you need to create a sales process to help guide the person through their purchasing journey. You can’t ask for the sale straight away. You need to understand what your prospects value, their hesitations, and what makes your product an urgent necessity.
The Sales Acceleration Formula
The Sales Development Playbook
Cracking the Sales Management Code
The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies
Books on closing the deal
If your marketing is compelling and your sales process efficient, making the sale should be the easiest part of your sales process. But it’s not. Asking for a commitment is hard and you need to understand the basics of psychology to structure conversations that win the sale.
How to Win Friends and Influence People
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff
Brilliant Selling: What the Best Salespeople Know, Do and Say by Tom Bird & Jeremy Cassell
The Psychology of Selling by Brian Tracy
Coaching Salespeople into Sales Champions by Keith Rosen
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
Secrets of Closing the Sale by Zig Ziglar
Influence: The Psychology of Persuasion
Learning is growing
This list of the best sales books will set you and your team on the path to sales success. The one constant in any career – and sales is no exception – is that learning and growing is vital. To stand still is to fall behind.
Learning is a core value at HelloSells. We’d love to learn from you and expand our sales library with sales books that help make the sale but also promote a human-centred process. The best salespeople know that people buy from people and if you’re in sales, you’re in the people business.